No stranger to getting people in the mood to party and have fun, Maluma has announced and debuted an expansion of his creative endeavors—and it’s one to toast, to be sure.

Having conquered the worlds of music, fashion and even acting (yes, we saw Marry Me), Maluma, born Juan Luis Londoño Arias, is getting into the spirits game with his own line of mezcal.

Meaning “backlit” in Spanish, the Papi Juancho singer named his brand Contraluz for its pure taste and sheer appearance. We caught up with the hit-maker turned mezcal-founder to learn more about this delicious venture and what sets the brand apart from the pack.

Contraluz means “Backlit” in Spanish. We believe it captures the essence and the spirit of our liquid. Through a maturation and small-batch filtration process that is new to the world of mezcal, we remove the color acquired as our liquid matures while creating a smooth and elegant tasting experience that could only have been possible by transforming our aged mezcal into a cristalino.

Inspired in this process that creates this crystal clear liquid, Contraluz wants to celebrate those unexpected moments away from the spotlight—in the backlight of our lives—where extraordinary possibilities lie.

Contraluz Cristalino Mezcal is created from cultivated Espadín agave and is matured for approximately six months in charred American oak barrels sourced from renowned U.S. whiskey producers. The unique filtration process strikes a balance between the subtle notes of vanilla, cedar, honey and dried fruit acquired during the maturation process, and the cooked agave that delivers a smooth finish and a touch of light smoke.

This crafted cristalino process creates an elegant blend of aromas and tastes while ensuring the signature character of mezcal is maintained. Under the supervision of Chief Innovation Officer and co-founder Ivan Saldaña, a small-batch filtration method was developed to transform matured mezcal into this new category innovation.