The third release of the Booker’s® Bourbon 2021 Collection is Booker’s Batch 2021-03 ‘Bardstown Batch.’ This batch honors the homeplace of not only my dad, Booker Noe, but several generations of Beam family members, including myself and my son Freddie.

Dad was born in Springfield, Kentucky, but spent a good amount of time in Bardstown visiting friends along with his grandfather, Jim Beam. After going to college, he moved to Bardstown full-time to join the family business.

Dad lived in Bardstown for more than 50 years and was well known in the community for his infectious personality. He was the ultimate host, always inviting people over to the house for drinks and dinner parties. These events became well known across town, especially when Dad was serving his country ham that he would smoke right in the backyard - a practice he learned from his grandfather, and one that I continue to this day.

Today, I live in the same house in Bardstown that my great-grandfather Jim Beam lived in, and Freddie is right next door with his own family. Though it may be called the Bourbon Capital of the World, to us this special place is simply ... home. Bardstown Batch represents all of the happy times we’ve shared here, and I hope you are able to enjoy this batch alongside close family and friends.